Young people make better entrepreneurs because they're too inexperienced to know that their ideas are silly: The mistakes novices make come from a lack of experience. They overestimate mere fads, seeing revolution everywhere, and they make this kind...
A Fair(y) Use Tale: Disney Characters Explain Copyright
"A Fair(y) Use Tale" mashes up all your Disney favorites to humorously and effectively explain copyright law. The ten minute movie, directed by Eric Faden, came out of Stanford University's Fair Use Project Documentary Film Program. Stanford's Fair...
Phantom Audi TV commercial in Toronto
Audi apparently thought it could pull one over on the residents of Toronto, but it got caught. The automaker from Ingolstadt applied for a permit from the Film and Television Office of Toronto to shoot a commercial that would allow it to place...
Microsoft splashes $6bn on aQuantive
Microsoftagreed to spend $6bn buying digital marketing company aQuantive, based locally in Seattle, Washington. Now $6bn is pretty much small change for Microsoft - indeed the software group said the deal is not expected to have a significant impact...
[PDF] How To Beat The Stock Market: Buy Companies With High Customer Satisfaction Scores
A study in the Journal of Marketing concludes that you can beat the market consistently by buying stock in companies with high customer satisfaction ratings: Using a back-tested paper portfolio and an actual case, the authors of a study published in...
Use Your Driver's License as a Debit Card
A startup promises to save both drivers and gas station owners a bundle at the pump by cutting credit cards out of the payment process. A two-year-old company called National Payment Card allows customers to pay for gas by swiping their driver's...
Survey: Second Life residents are in favour of brands
CB News in partnership with Repères presents an opinion poll conducted among 1085 Second Life residents on their perception of Real Life brands in this universe. The main thing learnt from the poll was that the presence of RL brands is perceived as...
Web 2.0 hype is making web firms neglect the basics of good design
Describing Web 2.0 as the "latest fashion", Mr Nielsen said many sites paying attention to it were neglecting some of the principles of good design and usability established over the last decade. Good practices include making a site easy to use,...
PlayStation 3 Virtual World / Home Beta Trial
Home is a real-time 3D, networked community that serves as a meeting place for PlayStation 3 users from around the world, where they can interact, communicate, join online games, shop, share content and even build their own personal spaces. Home...
New Way to Read Online Text - LiveLink
Scientists at a small startup called Walker Reading Technologies in Minnesota have determined that the human brain is not wired properly to read block text. They have found that our eyes view text as if they're peering through a straw. Not only does...
Viral Marketing for the Real World
Cathy Olofson sits down with Columbia University professor Duncan Watts to discuss his new article in the May 2007 issue of Harvard Business Review, "Viral Marketing for the Real World." Watts explains that while marketing messages may not exactly...
Eye tracking billboards to monitor people
A Canadian firm has launched a device that can track the gaze of multiple people from up to 10 metres away. Originally developed at Queen's University, Ontario, they hope to sell it to advertisers to allow them to monitor how many people look at...
Bill Moggridge: What makes for good design
Bill Moggridge has been an industrial designer for 40 years. In 1979, he designed what many call the first laptop computer: the GRiD Compass, which was used by businesspeople as well as by NASA and the U.S. military. The Compass established the...
über bloggers
It's no secret that bloggers are becoming increasingly influential. But Arrington is part of an emerging crowd of writers who use their narrowly focused blogs, such as hyperlocal real estate reports, green guides, or Web 2.0 startup reviews, to...
2007 Digital outlook report
Avenue A | Razorfish has released Digital Outlook Report 2007, a 140-page PDF that describes where marketing dollars are being spent online, key trends that will impact marketers in 2007, and new quantitative research on best practices for measuring...
Research : B2B blogging and marketing
Business blogs can shorten sales cycles when they connect decision-makers to the designers and thought leaders who shape new products and services. Unfortunately, B2B blogs are new and evolving; only a small fraction of Fortune 500 companies sponsor...
Research: Obstacles for over-the-top TV
Now that so much video is available online, television executives are asking if future TV programming will be delivered over the Internet, bypassing today's traditional cable and satellite providers. This idea, known as "over-the-top TV," faces four...
Marketing agencies' value still below the highs of dotcom era
Media internet agency valuations remain way below their peak of the dotcom era in spite of hype about the internet's "second coming" via video-sharing, blogs and so-called Web 2.0 trends increasing digital agency revenues.At the internet bubble's...
Dreams & illusions, A Louvre museum in Abu Dhabi
The new museum [a branch of the Louvre] will be housed on an island, named Saadiyat, or Paradise. As well as the Louvre, there will be a new branch of New Yorks Guggenheim Museum, a performing arts museum, a maritime museum - plus an art biennale,...
Many Eyes: Collective intelligence for insight and analysis
Many Eyes is a bet on the power of human visual intelligence to find patterns. Our goal is to "democratize" visualization and to enable a new social kind of data analysis. As visualization designers we have witnessed and experienced many of those...
Polymer Vision: Organic based rollable displays
Polymer Vision announced its cooperation with Innos to establish the worlds first production facility for organic semiconductor based rollable displays. Manufacturing will start this year to meet the increasing commercial demand for the unique...
Taking the pulse of the people: Newest awards by popular vote
What is America's favorite example of good design? The Smithsonian's Cooper- Hewitt National Design Museum in New York has been asking that question this autumn by urging people to vote for their favorites in the first People's Design Awards. What...
Podcast: Marketing Metrics and Financial Performance
[mp3] Listen or Download/ Wharton...
Consumers Increasingly Focus On Price
Are consumers becoming more price-sensitive? Yes. Our data shows that consumers increasingly favor price over brand and they are less likely to spend more for products that save them time and hassles or that have an image that they like. But not all...
Web 3.0 - Entrepreneurs See a Web Guided by Common Sense.
Their goal is to add a layer of meaning on top of the existing Web that would make it less of a catalog and more of a guide — and even provide the foundation for systems that can reason in a human fashion. That level of artificial intelligence, with...
HD DVD Movies: Studios eye the high capacity medium's potential for new ad revenue.
"The extra space gives the studios room not only for high-definition video and enhanced audio, but also for a bevy of interactive features, including games, picture-in-picture commentaries and Web links. Some car chases in movies are so over the top...
JJ Selects INVEGA as Brand Name for the treatment of schizophrenia drug.
Janssen, a subsidiary of Johnson Johnson, announced that it has selected INVEGA™ as the brand name for paliperidone extended release tablets, the company's investigational oral atypical antipsychotic. The company is seeking approval from the U.S....
Google's Marissa Mayer: Speed Matters
Marissa Mayer, Google’s (GOOG) vice president for search products and user experience, has a secret. Or she did, until her brief presentation this afternoon at the Web 2.0 Summit today in San Francisco. Her secret: on the Web, speed matters. Mayer...
The Executive Guide to the BlogoSphere (pdf)
Christopher Graves, Ogilvy Public Relations WorldwideDownload PDF: BlogoSphere...
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